Speaking the Language of Hospitality—with authentic, well-crafted, smiling images.
The highest priority when creating communication material is to know and effectively address your audience—your Target Market! Photographer Fred Brown creates images demonstrating hospitality covering:
food and drink for food and beverage manufactures, restaurants and caterers;
events for private organizations, families; and special occasions;
facilities including conference centres, hotels and B&Bs, dining rooms, work venues and outdoor sites.
Specifically, we create images showing:
products, services and activities including, for example, packaged alcoholic beverages, restaurant meals, hotels services, and bar mitzvah activities
behind-the-scenes including food preparation, dining room setup and logistics;
groups including work colleagues, conference participants, or friends and family.
Marketing Your Team—welcoming customers and networking with the world.
Showing hospitality makes you stand out. Businesses and products that help create hospitality add immeasurably to the success of an enterprise. People choose to deal with those who the like. Building and enhancing relationships are the key foundation to all marketing!
For businesses that support hospitality an understanding of relationship-building is even more critical. A bakery that makes coffee cake, for example, isn’t just delivering a sweet snack. It’s fueling communication at a staff meeting or helping to build conversations with prospective clients at a professional conference. That bakery will want not just succulent images of its cake with a cup of Java. It also needs to show the cake in the context of a business meeting. That enthusiastic prospect munching down on a piece of delicious coffee cake seals the deal!
Creating Images—developing the photography brief.
I begin the photographic process in the same way as any well-designed communication by looking at your target market. What are their demographics, income, ethnicity and personal preferences? Next, what are the specific characteristics or qualities of your product that appeal to your target market? Here we could be talking about the elegance of a spacious dining room, proximity to urban amenities, convenient working space, old-world service or Italian decor. Upon receiving or viewing your marketing communication what action do you want your customers to take? Working with you I then create a photography brief that states in detail the specifics of each shot.Then we don’t simply take the photos with make them! Final photographs are professionally retouched and optimized for the Internet–while also working well in brochures and other printed marketing materials.
Establishing Geography—integrating local hands-on experience with social media and the Internet.
l work in the Internet space to help you reach out to your target market. Much of the marketing for businesses today happens critically on the Internet. I help you engage with your customers and potential customers through the Internet to achieve your desired results.
Geographically, I directly serve clientèle located in Ottawa, Eastern Ontario, Gatineau and Western Quebec. Locally, most of my shoots are done on site with the involvement of the organization’s staff. For national brands, I have access to professional kitchens and other space along with the appropiate specialists such as food or prop stylists. During shoots national clients are actively involved through Internet communication and can make reccomondations and give approval as we create each image.
Communicating with Experience—delivering your marketing message effectively.
Fred Brown, Photographer and owner of Target Market Photography, began his working career in economics, market analysis and business planning. He helped the Continuing Education department at Algonquin College develop a successful focus on career development for young working adults. After being “downsized” in the early 90s, Fred refocused on technical communication for high technology. He helped large and small companies such as Nortel Networks and Multi-processor Toolsmiths explain how to use the features of their advanced products. Fred also created back-of-the-book, multi-format indexes for such leading-edge publishers as O’Reilly Media. As a skilled and experienced communicator Fred knows how to analyze the needs of the audience and how to engage that audience in order to achieve the desired result. Now, not quite “retired,” he combines a long held passion for photography with his well-honed business and communication skills to help you meet your business goals.